Email 2 of 2 · Birthday day · send 9am on the customer's birthday
Subject: Happy birthday. Here is $15 in bonus credits 🎂
Preview: Recharge $35 with your Birthday Code and get $15 in bonus credits: your usual $5 plus a $10 Birthday Bonus.
Merge tags: {{{FIRST_NAME}}} (fallback "Hey there!"), {{{BIRTHDAY_CODE}}}, {{{BIRTHDAY_MONTH}}}, {{{BIRTHDAY_URL}}}. Mailchimp equivalent of the greeting tag is *|FNAME|*. Logo and social icons are embedded for preview only; the live send needs the hosted versions. The CTA points at the personalised recharge URL, default pattern https://paradigmzone.com.au/recharge?code={{{BIRTHDAY_CODE}}}.
Hey {{{FIRST_NAME}}}!
Happy birthday from all of us at Paradigm Zone. Here is your present. It is a Birthday Code, and it is only yours.
Your Birthday Code
{{{BIRTHDAY_CODE}}}
Valid all through {{{BIRTHDAY_MONTH}}}. One use, one person, and that person is you.
Recharge $35 in one transaction with your code:
| You recharge | $35.00 |
| Usual recharge bonus | $5.00 |
| Birthday Bonus, extra | $10.00 |
| Total bonus credits | $15.00 |
That is $50 on the card for $35, and the extra $10 only exists because it is your birthday month. Use it on the claws, the cabs, the photo booths, whatever you are into.
Your code works right through to the end of {{{BIRTHDAY_MONTH}}}, so there is no rush to do it today. Just do not leave it sitting in the inbox until the last day of the month.
Recharge $35, get $15 →
Opens your personal recharge link with the code already applied.
P.S. Doing something bigger this year? We run birthday parties with a reserved area and a dedicated host, from $29.90 per person. Book 2 weeks ahead.
See you at Paradigm,
Paradigm Zone
Paradigm Zone
Birthday Promo. Terms & Conditions
- Birthday Code is valid only during the calendar month of the customer's birthday and must be redeemed before the end of that month.
- Birthday Code is valid for one-time use only.
- Customer must recharge a minimum of $35 in a single transaction using the Birthday Code.
- The promotion includes an additional $10 Birthday Bonus Credit on top of the standard $5 recharge bonus, giving the customer $15 total bonus credits.
- Birthday Code is unique to the recipient and cannot be transferred, shared, exchanged, or resold.
- Limit of one Birthday Promo redemption per customer per birthday/year.
- Bonus Credits have no cash value and cannot be exchanged for cash or refunded.
- The promotion cannot be applied retrospectively to previous transactions.
- This promotion cannot be combined with other promotional codes, discounts, or special offers, unless otherwise stated.
- Paradigm Zone may request valid identification showing the customer's date of birth to verify eligibility.
- Paradigm Zone reserves the right to refuse or cancel a redemption where misuse, duplication, fraud, or abuse of the promotion is suspected.
- Paradigm Zone reserves the right to modify, suspend, or withdraw the promotion at any time, subject to applicable consumer law.
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